18Machine
Hi, I'm Michelle Ticknor, the founder of 18Machine, a brand consultancy. Companies bring me in to help them re-imagine retail strategy. The following is a collection of things that wow and amuse me.
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Young Israeli designer Daniela Bekerman has created shoes called Ze o Ze, which means “This or This” in Hebrew. The wearer can change the design of the shoes through changing the heel, which is a modular piece that connects to the shoe’s sole. Just think of the possibilities! A heel for your departure and a flat for your trek home.
Young Israeli designer Daniela Bekerman has created shoes called Ze o Ze, which means “This or This” in Hebrew. The wearer can change the design of the shoes through changing the heel, which is a modular piece that connects to the shoe’s sole. Just think of the possibilities! A heel for your departure and a flat for your trek home.
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