18Machine
Hi, I'm Michelle Ticknor, the founder of 18Machine, a brand consultancy. Companies bring me in to help them re-imagine retail strategy. The following is a collection of things that wow and amuse me.
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Last year Levi’s celebrated workers with a gritty vintage ad campaign and community focused, pop-up printmaking, photography, and music workshops across the U.S. produced by the nimble Sub Rosa creative agency in New York. Now the brand wants to elevate our daily bike commute with The Commuter Collection whose denim jackets and pants are water, stain and odor-resistant, and feature nifty features like U-lock friendly waistbands, reflective taped seams and flattering lines to show off to those left in the dust. Ride on.
Last year Levi’s celebrated workers with a gritty vintage ad campaign and community focused, pop-up printmaking, photography, and music workshops across the U.S. produced by the nimble Sub Rosa creative agency in New York. Now the brand wants to elevate our daily bike commute with The Commuter Collection whose denim jackets and pants are water, stain and odor-resistant, and feature nifty features like U-lock friendly waistbands, reflective taped seams and flattering lines to show off to those left in the dust. Ride on.
